Neighbor, that’s a ganga!—Origin of the Phrase

"Ganga" means bargain or windfall in Spanish. 

Beginning in the 1960s “Neighbor, that’s a ganga!” or "Hey, neighbor, that's a ganga!" became the catchphrase for local business Bargain Center Furniture.

While owner Austin Agron began store ads on radio, the phrase caught on with Tucsonans during the 1960s when ads began airing on local TV stations. Agron starred in the commercials himself and ended each one with the phrase, “Neighbor, that’s a ganga!”

Bargain Center Furniture opened on East 22nd Street just west of Swan Road in 1955 and closed its doors in 2005.


“What’s with that? Arizona Daily Star. April 7, 2000. Page E4.

"A farewell to gangas, opens a new window." Arizona Daily Star. November 19, 2004. (NewsBank online resource.)

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