Pima County Public Library (PCPL) is recruiting for a Program Manager of Visual Marketing to work as a member of our Communications and Systems Office.
The recruitment process
Submit an application, resume, cover letter, and supplemental questionnaire through the Pima County Human Resources online system by 11:59pm on September 29, 2017.
- Your resume and cover letter must be submitted in PDF format.
- Successful candidates will be called for an in-person, panel interview. Interviewees will be asked to share their portfolio with the interview panel.
The Visual Marketing Program Manager will:
- develop long- and short-term visual marketing goals
- create visual marketing materials for print and web
- plan and allocate annual budgets
- create procedures
- develop and implement the visual marketing strategy for the Library
- evaluate the effectiveness and success of the visual marketing efforts of the Library
Who we are
PCPL values education, excellence, freedom, diversity, innovation, community, and most of all, passion. We are a dedicated group of professionals with a vision of an educated, connected community of readers, learners, doers, and dreamers. We have 26 libraries throughout Pima County, serving 980,000 residents.
The Communications & Systems Office is a nimble, cross-functional team of people who enjoy what we do and are dedicated to promoting and supporting PCPL’s mission. We are responsible for the Library’s website, intranet, marketing and publicity, media relations, internal and external communications, graphic design, online research tools, and social media. This team serves not only the public, but also our almost 600 library staff members and other County departments. Excellence in communication and customer service is what we are known for.
The office is a highly collegial environment and is housed in an open, collaborative workspace in the Joel D. Valdez Main Library in downtown Tucson. The Communications & Systems office provides support to all areas of the library system, and our staff must be flexible, patient, supportive, and trustworthy. The ideal candidate will be a proactive communicator, problem-solver, leader, and collaborator who puts the success of the Library, staff, and coworkers as top priority.
Who you are
We are looking for someone who is willing to act as a strong team player and bring optimistic energy to our team. We need someone who is self-motivated and can work independently and as part of an integrated, diverse team. The Visual Marketing Program Manager must be comfortable in multiple, highly-varied settings, and working with tight deadlines with different work and learning styles. We are looking for someone who is flexible, creative, a great communicator, open to sharing, and who enjoys working with people. We need someone who has the ability to learn quickly and adapt to change.
This is a job that requires cultural competence and emotional intelligence. The successful candidate will be someone who can build relationships both internally and externally, valuing the immense diversity of humanity in Pima County, among the Library staff, and in our office.
What you will do
The Visual Marketing Program Manager will develop long- and short-term visual marketing goals, create visual marketing materials for print and web, plan and allocate annual budgets, create procedures, and evaluate the effectiveness and success of the visual marketing efforts of the Library. A key role will be to develop and implement the visual marketing strategy for the Library.
- Visual brand management and implementation
- Visual design planning, conceptual work, and creation of printed materials and website imagery
- Creation of and evaluation of brand templates, guidelines, and quality standards
- Managing the production of and/or designing and creating graphics for all advertising materials and promotional materials, working with the Community Relations Manager on messaging
- Assessment, evaluation, and advancement of effectiveness of visual marketing materials
- Working closely with internal clients to fulfill their promotional needs and discuss the objectives and requirements
- Creation of marketing packages including in-branch visual displays and outreach displays
- Developing web graphics as needed for the Library website, intranet, and social media accounts
- Managing photography, including taking photos as needed, developing and managing photography standards, and maintaining a professional-quality photo library
- Overseeing production of signage and wayfinding needs for all library locations, ensuring quality and uniformity throughout the library system
- Coordinating and directing projects and negotiating competitive pricing with key creative vendors including photographers, videographers, and printers
- Budget management for printed materials and promotional items
- Proof work for grammatical error, omissions, and graphic error for approval
- Training for staff on brand, visual strategy, and use of templates
- Supervising a graphic designer within the department and providing helpful coaching strategies and tips to further their design knowledge
This position requires knowledge of:
- techniques, multimedia, materials and processes used in illustration, graphic design, and related art work
- various means of art materials production including different printing methods and processes
- photography, photo manipulation, and video production and editing
- illustration, desktop publishing, computer hardware and graphics
- principles and techniques of developing cost estimates
- principles of project management
- marketing principles and strategies
- branding principles and strategies
and skill in:
- using Adobe Creative Suite
- creating new and original ideas
- being meticulous, thorough, and detailed
- producing original artwork, graphic design and technical illustrations, educational materials, marketing materials, logo creation, signage
- presentations, displays and exhibits using manual and computer techniques and equipment
- drawing intricate and detailed illustrations
- conceptualizing ideas and information, designing and constructing illustrative models
- prioritizing and working on high volume of projects simultaneously
- meeting deadlines and budget requirements
- organizing work, setting priorities, and following up on assignments with minimal direction
- photography and videography
- accepting feedback gracefully
- working with vendors
- coaching and mentoring staff
- presenting to staff
- staff training
Bilingual, Spanish-speaker preferred.
This position is exempt and full-time, with the majority of hours worked Monday-Friday during regular office hours. Occasional weekend and evening hours are required, primarily in support of community events and programs where the Library has a presence.
This position reports to the Library Services Manager who oversees the Library’s Communications and Systems Office, which is responsible for marketing and publicity, media relations, branding, website and social media, and online learning, research, and entertainment resources. The office is housed in the Joel D. Valdez Main Library downtown. The staff works in an open-office floorplan. Telecommuting is not available for this position.
This position will supervise one staff member, a full-time Graphic Design Specialist, currently vacant. For information on that position, please see http://www.pima.gov/hr/jobs/2451.pdf.
An Arizona driver’s license is required for travel throughout Pima County to libraries spanning the 9,200 square mile service area. Visiting library locations will be required to assess the Library’s visual marketing requirements.
To read more about this Pima County classification, see http://www.pima.gov/hr/jobs/1847.pdf
- Three or more years recent experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
- Three or more years recent experience in/extensive knowledge of pre-press and printing processes.
- Three or more years recent experience in illustration, commercial art, or graphic design including the use of computer graphics programs and equipment.
- Three or more years recent experience in strategic brand management.
- A Bachelor's degree from an accredited college or university in Graphic Arts, Graphic Design, Applied Design, Commercial Art, Fine Art or related field.
- Two or more years of supervisory experience, preferably of graphic design staff.