Brand and Style Guide

Photo of man holding library cardThe purpose of the Pima County Public Library Brand and Style Guide is to provide you with good communication tools that help you share information about who we are, what we do, and how we positively impact our community.

In order to tell our stories we need to have a clear, unified communication approach. We will speak with one voice so that what we communicate verbally, visually, and in writing is clear, strong, meaningful, consistent, and memorable. As a result, the guidelines that we have created focus on these key components:

Our Brand Strategy

  • Vision, Mission, and Values
  • Personality
  • Audiences

2 Our Messages

  • Tagline
  • Key Messages

3 Our Writing Style

  • Tone and Voice
  • Words and Terminology

4 Our Visual Identity

  • Logo
  • Color
  • Typography
  • Photography
  • Graphic Elements
  • Brand Architecture
  • Library Identity Package

No matter where you see us, what you read about us, or when you hear about us, the Pima County Public Library is the place that powers possibilities for our community.