Every month, businesses and nonprofits based in Pima County can come to the Idea+Space at Main Library and get expert help with their social media presence. See the schedule. They can get guidance on what platforms to start with, brainstorm ideas for content, or learn about how to use analytics to assess their success.
One of the things we commonly talk about is voice and tone, and how to balance marketing messages with more shareable posts that help build a strong following.
You could do this by re-sharing topical posts you find on other pages or blogs (crediting the source, of course), but for those who have their own ideas and branding here are some free tools that will help you create professional-looking graphics or your own humorous "memes."
Can't afford Photoshop or a designer? Try making your own signs, posters, and cards
Pixlr: An image editor you don’t have to download
Canva: templates to make graphics the perfect size for social media; also has an infographic generator (available as an iPad app: Canva)
PosterMyWall: templates for signs and flyers
WordSwag (iOS devices only) Highly recommended
OK, how do I find photos and graphics to use?
Pixabay: searchable royalty-free stock photography and clipart
Morguefile: searchable royalty-free stock photography
Make your own infographics: Piktochart, Venngage, Easel.ly
Make your own humorous "memes": Keep Calm and...1, Keep Calm and...2, MakeaMeme, QuickMeme, ImgFlip.
More: Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs