Okay, here are my library's social media resolutions for 2015
- Stop making Facebook the center of our social media strategy.
- Use more graphics and video across the board, and storytelling software like Flipagram, Storehouse, and Steller.
- Seriously test Meetup, SlideShare, and Instagram for use by the Library.
- Keep up with emailed newsletters, and work on making them more shareable.
- Experiment with Gramblr's uploader as an Instagram management tool.
- Experiment on a personal level with Tsu.
- Find a strong team management tool to replace Hootsuite.
- Explore IFTTT to expand strategic cross-posting [example].
- Give Google+ more library love.
- Keep communicating to Facebook about how the changes are affecting the mom-and-pop shops and nonprofits I love, and how pay-for-play will damage the value of Facebook in the long run. Find another way to generate income (we could afford a reasonable monthly fee), or treat micro-business, government sector, and nonprofits more leniently.
How did I get there? A lot of reading and thinking, and sharing with colleagues on our Facebook group Libraries & Social Media. I thought I would organize and share the best of what I've found in the last few months. By the way, there is a companion presentation online at HaikuDeck that summarizes my findings.
Looking ahead to 2015: what might happen?
- Top 7 Anticipated Social Media Trends for 2015: from Social Media Today.
- 28 Social Media Marketing Predictions for 2015 From the Pros: from Social Media Examiner.
- Looking ahead: Facebook strategy for 2015: from the Inside Facebook blog.
- 10 Content Marketing Trends Every Leader Needs to Know for 2015: from Inc Magazine.
- The New Facebook Features Marketers Will Be Using in 2015: from SproutSocial.
November's big changes to Facebook, and some of the reaction
- The announcement from Facebook, November 14, 2014
- Facebook Just Told Us How to Do Facebook Marketing: Are you in a hurry? Read this one by the author of Youtility.
- Is Facebook now just “Pay for Display” for brands? Daragh Cassidy explains Facebook's side of the story, and includes some eye-opening statistics.
- Facebook fraud: Is it time for companies to abandon Facebook pages? An anonymous blogger is not buying Facebook's reasoning. Note that this dates to April 2014, before the announcement. I think the points are still valid.
- Facebook Makes It Harder (Again) for Brands to Advertise for Free: Re/Code analyzes Facebook's November announcement of changes to how it treats purely promotional content.
- Facebook doesn't suck, your content does: Some tough love from PR Daily about how crappy most ad-style content is anyway.
- 6 Drastic Facebook News Feed Changes in the Past 6 Months: a good summation of the types of posts Facebook devalued in the first half of 2014, from Chad Whittman, the founder of EdgeRankChecker.
- Is Facebook Organic Reach Going To Die In 2015? Top Dog Social Media tells it like it is.
- Inside the Facebook Newsfeed: A List of Algorithm Factors: Comprehensive list of dos and don'ts from Buffer.
- Welcome to 2015: The Year of Facebook Zero: Facebook's competitor LinkedIn reads between the lines. Yes, it's biased and alarmist but it's a fun read if you're a social media geek.
- Why Copyblogger Is Killing Its Facebook Page: Copyblogger dares to say that Facebook isn't right for everyone.
- Hey I'm sorry this list is so long. I read even more articles -- this is just the good stuff.
The bottom line? You can still be somewhat effective on Facebook, but you need to be on top of your game, focus on providing multimedia content, and very rarely talk directly about what you offer or sell. They've gotten TOO big to offer community in all its richness.
Recent market share statistics: which communities are gaining popularity?
- Pinterest, Instagram Growing Faster Than Twitter, Facebook: Media Bistro's title is odd because the real news is that Tumblr grew the fastest of all.
- Tumblr Overtakes Instagram As Fastest-Growing Social Platform, Snapchat Is The Fastest-Growing App: TechCrunch analyzes the same Global Web Index statistics for the 3rd quarter of 2014
Analysis of Facebook alternatives
- It's Time to Ditch Facebook and Start Over: Gizmodo posted this easily digestible list of alternatives organized by type of use.
- New Data: Why Your Fans Aren't Following You on Social Media: Hubspot provides data here that may help you pick your next new platform.
- Pinterest Versus Twitter: Which Should My Business Use? Search Engine Journal compares two of the most popular platforms.
- A Teenager’s View on Social Media, Written by an actual teen: Bad news if you're trying to reach teens via social media.
- Social Media Comparison Infographic: from Leverage New Age Media, they say they will try to update this every 6 months.
Surprise! An email is worth more than a 'like'
- 5 Reasons Email Marketing Crushes Social Media Marketing for B2B: Kissmetrics makes the case for business-to-business use of eNewsletters.
- Email vs Social Media Marketing [Infographic]: They duke it out in this infographic from Get Elastic.
- 11 Reasons Why Newsletter Beats Social Media: Perhaps not wholly unbiased, but still has good points.
So, you want to try Instagram? A recent sampling
- Some Tips For Making Your Library’s Instagram Even Better: My colleagues in NJ share some good advice on maximizing your Instagram profile; not just for libraries.
- 4 Instagram Tools for Scheduling Instagram Updates: The Social Media Examiner tests schedulers, and has some good advice: don't make scheduling your primary way of posting.
Smart advice for businesses & nonprofits on Pinterest
- How to Optimize Your Pins for the Pinterest Smart Feed: Pinterest is beginning to rank the quality of pins, what they call the "Pinterest Smart Feed." This Social Media Examiner article explains the new criteria and lists strategies to optimize your pins.
Don't count Google+ out
- Beyond Social: The Benefits To Google+ For Business: Tips from SEO team at Marketing Land, with info about Google+ benefits beyond its use as for social media.
- Google Plus a Ghost Town? Not If You Look at Communities: PBS blogger Simon Owens points out that the Communities area of Google+ is a happening place.
- 5 Google+ Features You Probably Aren’t Taking Advantage Of: SocialMouths shares 5 features that may make you fall in love again with Google+.
- Google+: Do's and Don'ts for Small Businesses: Business News Daily posted this great list of Google+ best practices.
- The Pros and Cons of Using Google+: Brian Honigman's even-handed analysis of Google+'s benefits.
LinkedIn recently added a blogging platform
- How to Benefit from the LinkedIn Publishing Platform Stephanie Sammons, writing for Social Media Today, shares her experience with increased reach by using LinkedIn's new blogging platform.
New platforms on the horizon
Tsu [a Tsu manifesto]
Tsu works a little like YouTube, where people who post can earn money by posting great content.
Ello promises to never sell ads, or your information.
You're only allowed to share 1 post a day.
Bonus: Just plain old good social media advice
- The Recipe for Perfect Social Media Posts [Infographic]: This one from Hubspot has a very well done infographic explaining the different audiences and strategies.
- 6 Reasons Social Media Isn’t Working for Your Small Business: Rebeccah Radice distills the reasons social media accounts fail to build a following into 6 points.
- 26 Creative Ways to Publish Social Media Updates: Social Media Examiner has some really, really good advice applicable to most platforms. Good stuff.
- How to Craft Perfect Posts for Facebook, LinkedIn & Twitter: I don't know about perfect, but this Hubspot list has some good tips.
- How a Facebook Page Grew Their Organic Reach 219% in 30 Days: written before the November announcement, but included here because of the simple ways they tested what was successful. The message here is: find your own data.
- 26 Ways Brands Succeed With Social Media Marketing: What is it with 26? Anyway, there is some solid, but easily digestible help here for anyone who wants to stay where they are but do a better job.
- How to deal with negative Facebook comments on your brand’s page: Inside Facebook gives good advice here, no matter what platform you use.
- 6 Must-Have Tools to Boost Your Social-Media Productivity: some new toys to play with, recommended by entrepreneur.com.
- Social Media Marketing Tactics to Substantially Boost Engagement: Rebekah Radice with more great ideas.