Social Media Strategies for Non-Profits

Social Media has fundamentally altered how people interact, share, discuss and promote ideas, organizations and social causes. Every nonprofit should be using social media to raise critical funding and achieve the organizational mission. But how do you start?

In this workshop, you’ll learn:

• How social media sites work
• How social media differs from traditional media
• Strategies to make the most of your social media presence on the major channels
• Who should manage these programs
• How much time it will take
• When to hire someone
• How to measure impact

By the end of this workshop, you will be ready to make social media work more effectively for your non-profit.

Presented by Tony Ford.
Mr. Ford is the co-founder and COO of ArtFire.com. He leads operations, marketing, social media and development teams for ArtFire, and serves as principle consultant for several additional software and advertising firms. His current social media marketing and new media marketing methods yield more than 30 million brand impressions monthly for ArtFire.com. Tony holds an MBA in International Business and a BA in Communication and Public Affairs. He is also a Certified SCRUM Master, a 360 Leadership Coach and has extensive experience in Six Sigma process control, project management, new technology initiatives and new media marketing. Tony has worked as a non-profit executive director and in a consulting or leadership role with numerous organizations, including The Home Depot, Sony, Toys-R-Us, the University of Arizona. He has also served as an arts liaison to the Arizona State Legislature, with the US State Department as a media consultant, and currently as the emerging technology consulting expert for the Craft and Hobby Association of America.

Register for the Networking for Nonprofits event immediately following this workshop for networking opportunities and free refreshments!

Registration for this event is required. Register for this event online or call 520-791-4010

Urban Yarns @ the Library

Calling all downtown knitters and crocheters! Bring your hooks, needles, and lunches to Urban Yarns, an informal weekly gathering. Meet fellow fiber fanatics, peruse the library's latest fiber-themed books, and find inspiration for your next project.
For more information, call 791-4010. Note: No instruction is provided.

Websites about knitting, crocheting, and weaving.

• KnittingHelp.com
• Knitting Pattern Central
• Crochet Pattern Central
• Ravelry.com
• WeaveZine
• CraftLit: A Podcast for Crafters Who Love Books
• WeaveCast: A Podcast for Handweavers
• The Yarn Harlot
• Crochet Blogs

Networking for Non-Profits

Looking to make a connection or want to talk more about social media with your peers? Bring your business cards, brochures, and more to hand out to other nonprofit professionals. This informal networking time following the Social Media Strategies for Non-Profits workshop will allow you to meet and mingle with others working in the third sector. Light refreshments will be provided.
Note: You do not need to attend the Social Media Strategies for Non-Profits workshop to attend this workshop.

Registration for this event is required. Register for this event online or call 520-791-4010