Strategic Plan Accomplishments 2005-2009
A public services retreat was held in January of 2007 to review the Library's opportunities to respond to community needs. The goal of the retreat was to focus efforts as we completed the remaining three years of the Strategic Plan 2005-2009. Participants identified three priority areas for the Library to focus its efforts.
Three Priority Areas
Children, Teens and Families
Goal: The community will recognize PCPL as a leader in early literacy and youth development.
The Library offers a wide range of programming in support of children, teens and families and will focus efforts to encourage pre-literacy development for preschoolers, support academic success among school age youth and support parents of children in becoming positive role models as they help their children become life-long learners.
Summary of accomplisments in this area:
- Offered Fit for Life programming for teens system-wide over the three years. 88 programs in 19 libraries were attended by 1,200 teens.
- Implemented a first grade library card campaign with participation increasing each of the three years. 10,592 first graders were signed up for library cards during the 3 year period.
- In 2008, hosted a Community of Readers Literacy Summit, which actively engaged over 285 participants in discussions to promote early childhood literacy.
- In 2009, held 4 family literacy nights as a follow up to the Community of Readers Literacy Summit.
- In 2009, implemented the Read Baby Read program at 16 libraries to encourage parents to read to their children and teach pre-literacy skills.
- Added Brain Boxes to the tools used by librarians in preparing Storytimes and in educating caregivers and parents about early childhood brain development.
- Won the prestigious Coming Up Taller Award from the President's Council on Arts and Humanities for Word Journeys, one of the Library's after-school programs led by local author Marge Pellegrino.
- Implemented the Reading Partners program which pairs adult volunteers with children to encourage a love of reading.
- Implemented the Read to a Dog program in which children read aloud to a dog to improve reading skills in a relaxed, comfortable, and safe environment.
- Hold annual programs for children and families celebrating Día de los Ninos/Dí de los Libros and Dia de los Muertos programming to promote literacy and culture.
- Provided Library informational packets to new moms at the hospitals.
- Expanded the Summer Reading Program to include adults and encourgage family participation.
- Participated in NASA's Outer Space Base program, bringing science programming to children.
Goal: In collaboration with an expanded network of community partners the Library will be actively involved addressing community needs.
By identifying partners in the community whose missions share common values, the Library will work collaboratively to leverage library resources and develop sustainable programs to meet community needs. Topics to be addressed include literacy, health literacy, arts & culture, workforce development, environment and civics engagement.
Summary of accomplisments in this area:
- Initiated a partnership with Literacy Volunteers of Tucson (LVT). The pilot program at the Martha Cooper Branch Library has expanded to offer language classes and meeting spaces for students and tutors.
- Worked with Pima College Adult Education (PCAE) to develop drop in GED classes that are offered at seven branches.
- Partnered with the newly formed Literacy for Life Coalition (LLC) to coordinate literacy programming.
- Initiated partnerships with Health Department to provide health information to the community. All libraries have hosted health programs for teens and adults. Joel D. Valdez Main Library hosted a Get Fit Festival in 2008 for families and downtown workers.
- Established a Community Health Task Force bringing together partners with an interest in health literacy to create a network of health information providers.
- Developed partnership with Refugee Immigrant Service Provider Network (RISPNET) to work with refugees and with Health Taskforce to explore health information needs of refugees.
- Established partnerships with the YMCA and other youth oriented groups promoting healthy lifestyles for youth.
- Participated in the Financial Educators Collaboratove for Southern Arizona (FECSA) financial literacy network to identify programming partners to promote informed financial decision making.
- Partnered with AARP and United Way to provide tax assistance.
- Pima College Adult Education (PCAE) offered citizenship classes at several libraries.
- Partnered with Oasis to offer computer classes.
- League of Women Voters held an issues forum and provided mock elections and information for voters at 5 libraries leading up to the 2008 General Election.
- Partnered with Kids Vote AZ to hold mock elections for youth in 2008.
- Partnered with Youth Employment to provide workforce development for teens, hiring teens as pages and computer monitors.
- Partnered with One Stop to develop job clubs with dedicated computer instructors to provide instruction on how to apply for jobs.
- Partnered with the Drawing Studio to provide drawing classes that promote brain development in mature adults.
- Partnered with Inner Connections to promote Poetry programming in 2007 and sustainability programs in 2009. Current focus is on the creation of a Green Map of Tucson.
- Promoted sustainability by offering programs in partnership with Congresswoman Gabrielle Gifford's office promoting solar energy and other green living practices such as water harvesting and recycling.
- In 2009, partnered with the Tucson Festival of Books to promote literacy and raise awareness to the many library programs that promote reading and books.
- Partnered with Arizona Theater Company to feature readers' theater from the play Raisin in the Sun.
- Partnered with Make Way for Books to give books away to children and families at Story Town and Family Read Aloud Nights.
- Collaborated with the Parent Connection to offer Stay and Play program in which parents and caregivers the opportunity to learn how to promote positive cognitive and emotional development by interacting with their children.
- Partnered with the American Institute of Architects, Southern Arizona Chapter on a planning charrette for the Murphy-Wilmot Branch Library resulting in a Common Ground Award for Public Projects from the Metropolitan Pima Alliance.
Community Awareness & Visibility
Goal: Residents of Pima County will be aware of and value the Library's programs and services.
Due to the recent changes of a significant nature in governance, name and levels of service the Library will be proactive in reaching out to the community to promote services. A communications and marketing plan will address ways to promote the new identity, new branches and new services.
Summary of accomplisments in this area:
- Hired Community Relations Manager.
- Introduced new logo and name of library.
- Branded publicity materials by developing consistent message and look for library materials.
- Developed online calendar of library and related community events.
- By 2009, placed new library signs at all locations.
- Provided communications training to all Public Service Managers.
- Developed talking points for communications training for all staff.
- Introduced "It's Your Library" to support roll out of logo and collateral materials.
- In 2008 provided Advocacy training for Library Advisory Board and Friends groups.
- Introduced online newsletter of library events.
- In 2008 published an Annual Report with Library highlights.
- Revamped print calendar of events to provide more in depth information about library services and programs.
- Promoted library on Facebook, My Space and other social networking media.
- Continued annual Nuestras Raíces festival celebrating Mexican-American Literary Arts and Culture which
- Continued annual author events which raise the Library's visibility in the community - Lawrence Clark Powell Memorial Lecture and GLBT Author Visit.
- Produced the annual Southwest Books of the Year brochure, which highlights Southwest reading.
- Created a physical and online art exhibit of historical photographs of downtown Tucson and the Joel D. Valdez Main Library - A Walk to the Library.
- Produced an As Told in Tucson book list online and in booklet form which lists books celebrating Tucson's literary past.
In addition to focusing services on the strategic areas Library Administration addressed infrastructure issues in support of achieving service goals. These include:
- Quincie Douglas Branch Library opened in July 2006.
- Kirk-Bear Canyon Branch Library completed a major renovation in 2006.
- Mission Branch Library and Eckstrom-Columbus Branch Library ADA issues addressed.
- Expanded hours to provide more consistent evening and weekend hours.
- Added databases and downloadable books to website.
- Implemented revised internet filtering system in accordance with newly adopted policy on computer use.
- Changed to newer, easier to use self-check system in 2007.
- Migrated Innovative to a new server, replaced telephone renewal and notification system.
- Martha Cooper Branch Library opened in 2006.
- Opened Wheeler Taft Abbett, Sr. Branch Library in 2008.
- Opened Flowing Wells Branch Library in 2008.
- Opened Sahuarita Express Branch Library in 2009.
- Telephone system was upgraded in 2008.
- Conversion to Pima County network including establishing separate Internet Service Provider (ISP) for library in 2009.
- Renovated Himmel Branch Library to one service desk in 2007.
- Renovated meeting rooms at Geasa-Marana Branch Library in 2007.
- Renovated Woods Memorial Library to one service desk and renovated workroom in 2007/08.
- Renovated Southwest Branch Library in 2008.
- Renovated Dusebnerry-River Branch Library to one service desk in 2008.
- Renovated Sam Lena-South Tucson Branch Library teen area in 2008.
- Renovated Eckstrom-Columbus Branch Library workroom in 2008.
- Renovated Nanini Branch Library to one service desk in 2009.
- Renovated Joel D. Main Library to one service desk in 2009.
- Expanded Flowing Wells Branch Library parking in 2009.
- Prepared for moving Murphy-Wilmot Branch Library to temporary location during bond funded renovation. Worked closely with community to keep them informed of progress on renovation from 2007 to 2009.
- Hired Community Youth Workers as pages and computer monitors.
- Hired SIRLS students as graduate assistants.
- Partnered with Americorp PeaceCorp Graduate assistant program.
- Implemented staff intranet to improve internal communication.
- Purchased new bookmobile which visits 23 locations throughout Pima County and logs over 9,000 miles a year traveling to sites.
- Adapted Books by Mail to serve more homebound customers. In 2008-2009, 145 customers have checked out 3,000 items.
- Initiated partnerships with 48 senior centers, nursing homes and other sites serving seniors to receive deposit collections serving 3,000 customers.
- Offered a system-wide training program for all staff introducing Web 2.0 social media concepts in Baker's Dozen training.
- Offered Customer Service Training for staff. A total of 350 staff members completed this training in 2007/2008.